✅ Make each blog or landing page’s CTA (call-to-action) unique.

Calls-to-action that are personalized have a 43% higher view-to-submission rate than calls-to-action that are the same for everyone. The number of possible subscribers almost doubles.

It is only natural that people visiting your blog post or website are looking for something specific. So, your CTA should address those specific needs. Let’s say you’ve got a ton of traffic visiting your List-Building Strategy blog article, and you want to encourage them to subscribe to your email list. Try including a simple call to action like — Click Here For a Free List Building Toolkit.

In order to benefit from personalized CTAs, naturally you need to have the resources to create the quality content in the first place. But, this doesn’t neccesarily have to be an expensive or time consuming process. If you don’t want to offer a toolkit, you can offer an e-book, a fun quiz, or maybe even a special article from your CEO to build your list.

Your email newsletter won’t feel like a cheesy advertisement if you provide relevant content. As a result, it provides useful and valuable key principles for a long-term customer retention strategy.

✅ Put a pop-up or slide-in on every page of your website.

Initially, pop-ups might seem bothersome. However, I’m not talking about those early 2000 pop-ups that promised you’d become a millionaire overnight.

It is timed pop-ups, or onsite retargeting, that I am referring to. You can display a pop-up relevant to the content on your page after a user spends a certain amount of time on it. User exit pop-ups appear when a user tries to leave the page, or scroll pop-ups appear after the user scrolls a certain percentage down the page.

✅ Set up a timed pop-up survey.

When people visit a new website, they don’t think, Hey, where’s the email sign-up form? It’s important to engage your viewers before you ask for their email addresses.

Using surveys related to specific content on certain pages can be an effective way to build an email list. The more invested I am in the content, the more willing I am to answer a survey question. It feels like a better trade off.

✅ Make your “no, thanks” copy humorous or sarcastic.

The number of “Yes or No” web offers we receive on a daily basis has reached a point where we hardly notice them anymore. Try injecting some personality into your CTA copy to increase your email list.

A simple “No thanks, I don’t want to lose weight,” CTA often catches my attention underneath a prominent “Yes, sign me up!” button. Despite being a joke, it incentivizes me to hesitate before clicking the “no, thanks” button since I know there’s actually someone behind the button. We don’t hesitate to click “no” when the CTA says “sign up for more emails!”. In contrast, losing weight and becoming rich are a little harder to say no to.

Time Sensitive Offer | Please Act Fast | Claim Your Free e-Book Now!

✅ Your CTA should describe value.

Our discussion of different formats for CTAs (including pop-up ads and personalized offers embedded in blog posts) has been extensive, but what about the language itself? Clicks can be generated by more than just sarcasm and humor.

In order to optimize sign-ups, you shouldn’t use the words “sign up.” Who wants to “sign up” or “subscribe” to more junk mail? You should instead use language such as “Download,” “Featured,” “Exclusive,” and “Access” to outline the value you offer.

A good CTA might be, “Download our exclusive e-book now,” with an email subscription form, or “Access all our exclusive offers.” Both of these CTAs make it clear what you’ll gain by providing your email address.

It is important to demonstrate to your web viewers how your emails can offer unique and exclusive content that isn’t already available on your website. If your company doesn’t offer something special via email, then what’s the point?

✅ Promote your email newsletter on your social media accounts and in your email signature.

Even if you don’t have many email subscribers, you still have a network. Why not build an email list by using those firm and loyal connections you have on Twitter, Facebook, or via email with businesses?

Try pitching an email newsletter on your business’s Facebook, Twitter, or LinkedIn accounts. People who follow you on those sites already know they like you, but they may not receive your newsletters. Provide them with the option.

Your email signature can also include a link to a blog post or landing page with an email subscription CTA if you’re not comfortable pitching your newsletter on social media, or if you don’t have a large following on your accounts. That link could go directly to your email newsletter, or it could be a link to a blog post or landing page with an email subscription CTA.

When people find value in your personal emails, they might want to explore your company in more detail by clicking a link.

✅ Add more landing pages to your website.

Increasing the number of landing pages from 10 to 15 increases lead generation by 55%, according to research we conducted.

It makes perfect sense to create individual and personalized landing pages to appeal to a wider demographic. The more landing pages you can create to address each person’s individual concerns, the more sign-ups you’ll get.

The menu is similar to that of a restaurant. The more you can cater to specific demographics, the more customers you’ll attract. Someone might be looking for the best deep dish pizza, while another might simply want a fresh salmon salad.

✅ I would encourage everyone to sign up NOW.

Place personalized CTAs strategically where they will be most effective… The landing pages and blog posts of your website. But what about those rare, but real, visitors who want to sign up immediately?

A personalized CTA is relatively easy to create if your newsletter focuses on one or two topics. You can write a CTA that mirrors the purpose of your newsletter, such as “Want free SEO hacks?” Subscribe today! ”

✅ Your About Us page should include a call to action.

Your About Us page is one of the most conversion-optimized pages on your website. Consider this: how often do you visit About Us pages for businesses you don’t care about?

Your About Us page should inspire visitors to want more from your business, but it may not be sufficient to convince them to buy. CTAs that encourage subscribers to sign up for a newsletter are easier to accept than CTAs that urge them to buy now.

✅ Consider using a scroll box.

It’s all about timing. In order for your call-to-action to have the best impact, you need to catch visitors at a time when they are actually ready to act.

A/B testing can help you determine where your call-to-action should be placed based on your visitors’ behavior on your website. Is it more effective towards the bottom of a blog page, sliding out from the right, or at the beginning?

Ultimately, your scroll box’s effectiveness will depend on the content of your page and the audience you’re trying to reach.

Have you started building a list of targeted subscribers yet? Start TODAY!!!

To your success,
George Balek 😀